Smart Fit

Smart Fit is one the biggest gym chains in Latin America, inaugurated in Brazil, 2009. In 2025 the company was already present in 15 Latin American countries with 1,500 locations and over 4 million students.

2022 - 2023

UX & UI Designer

GOAL

The goal of this project was to assist the brand with the production of qualified digital media content, focused on CRM (Customer Relationship Management), such as email marketing, landing pages and other studies.

Figma

Photoshop

Trello

Kick-Off

Over the course of a year, this project involved multiple demands and diverse content creation.

The kick-off phase centered on developing a deep understanding of the brand, building a comprehensive and consistent UI element database, and creating a strong integration with the team to ensure alignment throughout the process.

Lean UX Process

Backlog & Planning

With an Agile methodology all requests were delivered timely, and Trello provided a backlog for planning and prioritizing.

Ideate

Low-fidelity wireframes with copywriting were produced to quickly visualize solutions and shared for early feedback.

Iterate

Based on feedback, adjustments were made and the final design version was drafted for validation.

Implement & Validate

Approved designs were delivered to the implementation team for development. When relevant, A/B testing was conducted to validate decisions and measure the impact of design changes.

Smart Fit

GOAL

Kick-Off

Lean UX Process

Deliverables

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