Curtains

PAW

Paw is a fictional company that plans to assist individuals with visual impairments or blindness. The brand offers professional training dedicated to service dogs, aimed at enhancing the lives of those in need.

2023

Graphic design and team lead.

GOAL

The objective of this project was to develop a complete brand style guide for a fictional company, that represented its goals, aspirations and related to the target audience.

Kick-Off

The project began by identifying a clear pain point: while service dogs are life-changing, the process of accessing trustworthy organizations and consistent training standards is often confusing. From there, we evaluated feasibility, how a small company could carry a brand identity that builds trust and raises awareness.

Dog Training Pic Dog with a visually impaired person

The Double-Diamond Process:

Desk Research

Desk Research

Discover stage.

Before diving into brainstorming and creation, we needed to understand our target audience and suggest a unique selling point to offer value.

Smart Goals

Smart Goals

Define stage.

After understanding our public, we needed realistic and achievable goals to guide the design decisions. Which is where our SMART goals came in hand.

Ideation

Ideation

Develop stage.

In the develop stage our objective was to explore creative solutions, including logo sketches, colour palettes and specially accessibility efforts.

Prototype and Implement

Prototype and Implement

Deliver stage.

Lastly, all guidelines were refined into one official brand style guide, that will ensure consistency across every touchpoint.

Deliverables

Paw Brand Guidelines Paw Photography Paw Illustrations

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